We started out in 1999, just two guys printing designs on t-shirts in our dirty basement and selling it out of our parents' truck. Four years later, we expanded to a team of 5 people that all believed in each other and lived the same dream. From 2000-2005, we got rejected from stores and buyers about two hundred times. Then in 2006, we moved out of our mama's basement and into the heart of New York City's fashion district. "Magic" in Las Vegas was our first trade show in 2007. We sold out completely. We had to cancel and reject stores because we did not have enough funds to go into production. 2008, it's been a recession for us since the 90's…stop bitching! 2009-2010, Entree is now being sold in over 150 selected boutiques all over the world…I guess we were ahead of our time.
It's been a long and never-ending journey…
Throughout the years of trying to become a dope brand name, we have had many - way too many - struggles. We cried and we lost hope. Skipping meals for days to save money for production was the easy part. Fighting all the negativity and bullshit that was flying our way…now, that was the hard part. It's crazy when all the neighborhood kids loved our shit, but didn't have 10 dollars to buy a shirt. Where we're from, kids only had enough money to buy two lucy and a quarter drink. The rich kids didn't relate to what we do. They only bought what they thought was cool, not what they knew was cool. You know the type. Those are NOT the people we make our clothes for. Fuck 'em…
We have given more than what we have for this brand. We've lost girlfriends, jobs, and life just because we were so focused on doing this the right way. But, no matter how hard the road gets, and how many times they kick us down, we get back up with a smile on our face. We are not afraid of failing, we are afraid of not trying. We love what we do, and we know who we are.
We have been rejected and dissed, but we refuse to take the easy way out
NO, we don't want to print Michael Jordan's face on a t-shirt with no concept to it. NO, we don't want to print skulls, guns, tattoos and eagles on pieces to make a quick buck. NO, we don't want to make a wannabe-high-end street wear brand, biting-off-LV to rip you off. We don't want to follow the trend. We want to design what our heart tells us to design.
Our brand, Entree, has been misunderstood since 1999. People keep asking us: Why don't we make this? Why don't we make the design this way? With this color…that brand is doing this, the trend is this...These people just don't get it. We skated when it wasn't cool, we bboyed before it became the shit, we have been, and still are writing graffiti!
We put all our eggs in one basket, without knowing what the future held. What we did know is that if you already know your future, then you have no future. Life is just a dream, and our dream is simple. We want to make dope clothes. We will hold on to our dream, and we will keep dreaming. If you're not feeling our brand, designs, or lifestyle, that's cool, but we will EARN your respect by growing this rose on Brooklyn's concrete. Lead, never follow. If the shadow of the giant is too big, then we'll shoot the fucking sun down!
This is our story, our brand, our lifestyle.